Erreà presents the Erreà Republic Fall/Winter 2024/25 collection, a step forward in its commitment to authenticity and quality. Inspired by its connection to sport and teamwear, the new collection combines the brand's expertise to create modern and practical garments, suitable for both athletes and those seeking versatile everyday clothing.
A brand you know, a quality you appreciate With the FW 24/25 collection, the brand highlights its strengths: versatile garments, refined design, and excellent value for money. This collection tells an authentic story, rooted in solid values, focusing on a key aspect: leveraging technical expertise to create garments that speak to everyone.
New fabrics, colour range, and innovative design Clean lines, tone-on-tone contrasts, and unique details such as shields positioned unconventionally give the garments a fresh and distinctive style. A wide range of new fabrics and colours are introduced, further expanding the possibilities for personal expression. Erreà doesn’t follow fashion in the traditional sense but offers different styles that can suit anyone, reflecting the company's egalitarian philosophy of dressing.
Teamwear and distinctive graphic styles Inspired by the team world, the graphic languages of the new collection recall Erreà's sporting identity, but with a modern approach. Colour blocking emerges as a central element, enhancing garments that combine functionality and design. The clean aesthetic blends with the desire to meet the needs of the modern public, using targeted communication on social media that features authentic models, far from the glossy fashion world, but from real-life contexts.
An evolution in branding: the double logo This collection also marks an important step in the communication strategy, with the introduction of the double logo. A symbol of transformation that reflects the desire to innovate while remaining true to its identity. The logos, more discreet and less intrusive than in the past, represent a stylistic evolution that nods to modernity, without forgetting its sporting roots.
