A passion for sport, an everyday feel and a hint of vintage create a casual and contemporary look.
The Erreà Republic Spring-Summer season 2019 is a story of style whose overall message is "Dress to impress express".
A collection that aims to meet the needs of the new generations who want to wear clothing that is unique and expressive, something which allow them to express values strongly linked to sport and sportsmanship.
In fact, the whole new season is characterised by sporty elements designed and made for everyday activities, easy-to-wear, multifunctional garments that are athletic, modern, full of style and which are suitable for all the different scenarios you might encounter during the day.
The main feature is the trendy band and the graphic stripes reminiscent of a 1970s style, along with the purely pastel colours. And there is no lack of all-over prints, bold lines and block-colour graphic designs for a sophisticated mix that amalgamates sportswear, casual and leisurewear.
Three lines form the collection making it complete and coherent:
• SPORT FUSION: the technology of the sports fields adapted to life in the city.
• TREND: sports trends are modelled into an elegant version thanks to some extra special finishing touches.
• ESSENTIAL: the leisurewear line made up of comfortable and multifunctional garments.
The mood of the photo shoot is stylish, portraying athletic figures, young athletes, fresh and positive faces all immersed in a mainly urban context.
The product stands out in full view, worn and interpreted with natural, spontaneous and smiling attitudes that conjure up a sense of gregariousness, that great feeling of being together in moments that can just as easily be before or after sporting activities. In fact, sport remains the focus of all the shots, always present thanks to obvious references: balls, baskets, playing fields.
The message behind the collection and the campaign isn't about explicitly showing people where and how to wear Erreà Republic garments, but to inspire and convey a way of experiencing sport. Wearable, young, colourful and joyous fashion which it is easy to relate to, aimed at those who make sportswear and sports in general a way of life.
