Erreà makes its triumphant return to Italian basketball pre-season apparel in close collaboration with six Serie A clubs, of which it is the official technical sponsor: Derthona Basket, VL Pesaro, Umana Reyer Venezia, TVL Treviso Basket, Pallacanestro Varese, and Vanoli Cremona.
This time, it presents an innovative concept called "City ID" which evolves remarkably into the "Erreà Heritage Edition 2023."
A Special Celebration
On the occasion of its 35th anniversary, Erreà presents a special edition that pays homage to the renowned patterns that have marked the brand's history. These iconic designs are expertly translated into each team's distinctive colors, creating a perfect blend of past and present.
The inspiration for this collection comes from the brand's roots, recalling the bold style of the early jerseys that characterized Erreà's early years. This fusion of the bold pop look of the past and contemporary energy gives rise to a distinctive and captivating appearance.
Within the match kits, the iconic patterns are reinterpreted in a sophisticated play of tone-on-tone. This contrast boldly complements the finishes, details, and side panels, where vibrant colors take the stage, highlighting the pattern and enriching the design with liveliness.
An additional touch of originality is provided by the "Code-style" logos on the jerseys. Carefully chosen by the clubs, these logos are represented by an exclusive typeface: the Erreà MidField PRO. Created in collaboration with the European Institute of Design (IED), this font underscores innovation and cutting-edge aesthetics.
A Complete Tribute to the Brand and Italian Basketball
In summary, "Erreà Heritage Edition 2023" represents much more than a simple collection of basketball jerseys.
This edition is a true homage to Erreà's history and evolution, along with a bold leap into the future of sports design. It harmoniously combines iconic elements, bold color contrasts, and in-depth creative collaboration, creating a genuine celebration of the brand and Italian basketball. Discover this collection and immerse yourself in the unique essence of Erreà-branded basketball.
