Erreà Sport and United World signed a pioneering partnership today Thursday, 16 June 2022. The multi-year agreement will see United World's partners, which include English Championship league club Sheffield United, Belgian 1B Pro League club K. Beerschot V.A, La Berrichonne de Châteauroux, of the Championnat National in France, as well as AlHilal United, Kerala United and United World Academy, equipped with technical apparel supplied by the renowned Italian sportswear company.
Erreà Sport, UEFA's partner for the Kit Assistance Scheme, will provide United World clubs with customised clothing for all teams involved. As part of the unique agreement Sheffield United, K. Beerschot V.A. and La Berrichonne de Châteauroux will receive financial benefits, as well as match kits and training clothing. The production of the customised kits has already started and the launch of the new models is planned for July 2022.
Roberto Gandolfi, Vice President of Erreà Sport: 'We are delighted to have signed a technical sponsorship agreement with United World. As always, we have worked closely with the clubs on the new designs and we are excited to see the reaction of the fans to what we have produced. A special feeling was created right from the start, which I am sure will lead to innovative designs that will help the clubs in the years to come. The importance of this collaboration represents an extremely prestigious milestone for our company and the ideal culmination of many years of work. A very significant professional challenge in which we have put a lot of creativity and energy. We brought more than 30 years of experience in creating kits, creating a unique and immediately distinctive look for each club involved'.
Abdullah Alghamdi, Managing Director of United World: "We are delighted to announce a partnership with Erreà for a unique technical kit. This partnership is a key commercial milestone in our strategic transformation and an example for all multi-club facilities. During the process of launching and delivering the kit, Erreà proved to be a true partner by honouring each club's intrinsic value and service commitments. We created the partnership with the intention of benefiting our clubs and their fans. We are therefore confident that our fans will enthusiastically welcome Erreà Sport in our shops, especially thanks to the club's tailor-made apparel, leather-safe fabrics and European production. I want to thank all the team members on both sides for their hard work and commitment'.
