Following the success of the first edition, Erreà continues with its research and experimentation by revisiting the special line of vests inspired by the cities of Italian basketball.
Exploring a new level of communication with the aim of developing new forms of expression and interaction, Erreà renews its City iD project, this time focusing on the world of lettering and graffiti.
Unlike the previous collection, which featured iconography of city symbols, this second edition focuses on the name of each city, immersing it in a different graphic universe made up of bold colours, street inspiration and a decisive change in tone to create new iconic and individualistic signs.
Continuing along this path, Erreà has once again created for its Top Team Sponsors, Brescia, Cremona, Pesaro, Treviso and Venice innovative and unique garments designed for the pre-season which will also be worn alongside the match and technical gear.
Kits again focused on the strong concept of identity and ties with the territory, fundamental themes for Erreà which continues with strength and conviction to follow its innate vocation for customization, creating garments made to measure for its clubs and professional teams.
This stylistic change and renewal was made possible thanks to the collaboration between Erreà's product development department and OTLN Outline Studio Milano which developed the personalized lettering and characters dedicated to each city.
The result is a new City iD that seeks to experiment with different trends and means of expression by again paying tribute to the history of Italian cities and the country's most important basketball clubs.
"Wear your city, wear your identity"
