Just a few kilometres separate Parma from Great Britain these days: with numerous teams among its customers, not only in the world of football, Erreà is carving out a huge slice of the market across the Channel for itself, thanks to its tailoring culture.
These results have been achieved thanks to the Parma brand’s business philosophy and the passion that characterises English football, which together form a winning combination. Tradition is highly appreciated in English football, with a strong attachment of the teams to their colours, symbols and anecdotes. There is no team that does not have a story to tell, a tribute to pay to a stadium from its past, or a phenomenal player who has devoted his whole life to his club.
The hallmark feature of Erreà’s kits has always been the concept of personalisation, which has elevated the company above its main competitors. The competition models are more than just kits with a matching shirt and shorts: there’s always a meaning behind them, whether it’s an anniversary of an important date, a reference to a particular victory or simply a symbol dear to the club’s fans. Erreà offers a bespoke tailoring service, trying to understand the needs of each club, which will always be different, regardless of whether they are amateurs or professionals.
From Queens Park Rangers to the recent return of Middlesbrough FC, as well as the prestigious, long-established Sheffield United, which has joined the big Erreà family this year. Not to mention a series of clubs in League One and League Two, such as Port Vale, Lincoln City, Cheltenham Town, Walsall, Rochdale, Carlisle and Hartlepool.
In addition to producing garments that have a story to tell, Erreà is the first company in the teamwear sector in Europe to have obtained Oeko-Tex Standard 100 certification, which sets extremely stringent limitations on the use of substances that can be harmful to health. The company’s objective for the future is the same as ever: to continue producing kits able to enhance each club’s identity as incisively as possible, with raw materials that offer the best guarantee of safety and quality on the market.
