7 Jun 2023

Erreà and IED Milano work together on new customised fonts: innovation at the service of visual identity

Erreà announces collaboration with IED - Istituto Europeo di Design for the design of four new customized fonts for its products. This is made possible thanks to the partnership with one of the leading design institutes in the world and under the supervision of Nunzio Mazzaferro from Collletttivo, who is coordinating the international team of students from the three-year Graphic Design course, composed of: Alessandro Gallina, Arina Ilchenko, Daniele Colombo, Daria Varacalli, Anka Pavlovic, Camilla Pessina, Simone Passante, and Tamara Hruska.


The four fonts, named Korner, Offside, Midfield Pro, and Ace, will be used across a wide range of Erreà products, including t-shirts, hoodies, and training suits.


Korner, inspired by the geometric shapes of the company logo, has been designed for readability in high-motion and long-distance situations, as encountered on the field. Offside, on the other hand, draws inspiration from scoreboard number displays, reflecting its geometric nature and suitability for precise grid rules. Midfield Pro is a dynamic and geometric font with contrasting weights, making it easily legible. Lastly, Ace is a semi-serif typographic font that derives elegance from the combination of curved and straight lines, giving it a bold yet harmonious appearance.


To give visibility to the project, a photo shoot was organized, showcasing the aesthetics and originality of the new fonts on the clothing items.


"With this collaboration," says Roberto Gandolfi, Vice President of Erreà, "we have had the opportunity to combine our established expertise with the freshness and creative energy of the young designers involved. The results obtained have been surprising because they represent a perfect synthesis between our corporate identity and the creative flair of the designers. Thanks to the new fonts, the jerseys become a true tool of visual communication, capable of conveying messages and values that go beyond mere numerical and alphanumeric aspects."


Furthermore, Giuseppe (BOB) Liuzzo, the Coordinator of the Graphic Design course at IED Milan, emphasizes the importance of visual symbols in representing the identity of a company or team: "The students have designed four exclusive fonts that can convey the passion, history, and innovation that a team associated with Erreà may want to express. These fonts seamlessly integrate with the renowned Erreà brand, known for the quality of its products, allowing teams that choose to wear their clothing to stylishly and personally represent the brand's identity and strengthen their own team identity."


The collaboration with IED is just the beginning of a journey of innovation and creativity, thanks to the successful synergy between the industry and educational institutions.











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