28 Mar 2023

Erreà and Lega Pro: a workshop to promote the brand through merchandising

On Tuesday 28 March, Erreà and Lega Pro decided to organise a workshop to discuss various issues related to the sports world.


The workshop was divided into two parts: in the morning a training meeting was held at the Colorno Calcio Federal Training Centre entitled “Promoting the brand through merchandising”, during which the value of the team’s jersey in the communication processes and marketing strategies related to merchandising was discussed, bringing to the attention of the participants various case histories and observations related to the concept of identity. The aim was to share ideas and suggestions between representatives of the Lega Pro teams and the Erreà professionals in order to make the most of this aspect of the world of football.


In the afternoon, the marketing managers of the 60 Lega Pro teams visited the Erreà headquarters, where they had the opportunity to learn about the company and the secrets of producing a jersey.


The day was chaired by Angelo Gandolfi and Roberto Gandolfi, President and Vice President of Erreà, Matteo Marani, President of Lega Pro, and Emanuele Paulucci, Secretary General, with the participation of all the marketing managers of the Serie C clubs.


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