For the 2021 Men's Basketball Final Eight, scheduled to take place at the Mediolanum Forum in Milan from 11 - 14 February, Erreà Sport, the tournament's official technical sponsor, is presenting a specially designed Capsule Collection, an expression of its fruitful and continuous collaboration with the Italian Basketball League.
An Event Collection developed for the purpose of transforming the Final Eight into the creation of an innovative line of garments produced ad hoc for the occasion, designed specifically to celebrate the partnership between Erreà and the LBA.
The result of intense work in terms of creativity and experimentation by Erreà's Design Department, the initial inspiration comes from the LBA logo and its identifying elements, revisited in a new guise thanks to a particular and motivated exercise in style.
The LBA Final Eight Collection seeks to reinterpret the image of the event bringing to life, on a graphic level, a brand new block pattern (the main element characterizing all the garments), giving continuity to the communication and language of the Print-id project, making it evolve into new versions and stylistic forms.
In addition to the main kit consisting of vest and shorts, the Capsule includes a round neck t-shirt, polo shirt, sweatshirt and bomber that will be worn throughout the Final Eight by all LBA staff.
The ball boys on the sidelines will all wear the Capsule concept presented in 8 more bright colour variations, each symbolically associated with the 8 teams and cities participating in the Finals.
A new way of making a statement, thanks to iconic garments, that focuses on and further raises the bar in the creation of one's own exclusive and inimitable identity, putting the concept of customization once again at the centre of attention, something which has always been one of Erreà's points of excellence.