The new Erreà Sport kits for the Italian Volleyball team are unveiled!
INNOVATION, AUTHENTICITY AND STYLE TO SUPPORT THE NATIONAL TEAM'S AMBITION AND PRIDE
Innovative design, creative passion, talent and uniqueness have always been values which characterize the real heart of our country making it a recognized and universally regarded symbol all over the world. And it is this Italian spirit and its essence which have provided Erreà with a starting point for creating truly special shirts.
Just a few months after the four-year sponsorship agreement with Fipav, announced in Rome on 23 January, was formalised, Erreà presents a concentrate of quality, inventiveness and experience designed to dress the "Italian Dream". Modern and looking to the future, the new kits are loyal to the respect of tradition and attention to the smallest detail. With 100% Italian yarns, technologies and production methods, these kits boast innovative and avant-garde characteristics in terms of fabrics.
Extreme lightness, extraordinary breathability and maximum elasticity are the special features of "Diamante", the new hi-tech Italian yarn used to make the men's kit. Used for the first time ever on volleyball parquet, incomparable in feel on the skin, this new yarn offers a weight reduction of 50% compared to a normal volleyball fabrics. The excellent elasticity of the yarn is achieved mechanically through a special process which eliminates the common use of elastomer, thus helping to reduce the weight of the shirt and the sensation of heat during sporting activity.
The women's kit is characterized by elegant and stylistically refined lines that blend perfectly with the use of "Ariha" fabric, a latest generation Italian yarn characterized by its special fineness and breathability. Characterized by tiny micro holes which let air in and heat out, close-fitting but light, Ariha is ideal for ensuring maximum comfort during competition while at the same time offering an impeccable fit that shows off the feminine figure.
Totally "Made in Italy" and highly evolved, the new shirts will accompany the National Representatives for the next four-year period leading up to the Olympic Games. They are the result of a manufacturing process which not only combines industrial technology with excellent craftsmanship values but is also attentive to ecological aspects and environmental sustainability. Thanks to the lighter weight, the processing method of both these fabrics has, in fact, resulted in a significant reduction in the use of primary resources such as water and a limited use of dyes, resulting in real energy savings and a reduction in environmental impact.
As well as care for the surrounding environment, the National team kits are also characterized by extreme attention to quality and health. In fact, the new shirts, like all Erreà garments have obtained the Oeko-Tex Standard 100 Certification, the guarantee of absolute non-toxicity and safety for the end user in accordance with the main European and international standards.
The début for the new shirts has been fixed for 1 April 2017 when the National Women's Under-18 team will take part in the European Championship in the Netherlands, followed by the Men's team which will be playing on the 22nd of the same month in Hungary and Slovakia. For the long-awaited début of the Senior National Men's team you will have to wait until June when in Pesaro the curtain goes up on the World League, while for the Women's senior team eyes are on the Grand Prix in July.
The collaboration between Erreà and Fipav is not limited exclusively to the supply of competition kits but will also include the production of a wide range of merchandising articles: a full line of fully customized clothing which will be available as of May from all authorized Erreà Resellers and on the company's e-commerce website.
Rounding off the advertising campaign, the launch video of the new kits is presented as a short with a great visual and emotional impact, able to directly connect the National team and the image of Italy with the heart and mind of the spectator. Zooms dedicated to the new kits and the work done by Erreà in their creation, close-ups of the garments and yarns, underline the authenticity of the product, the real protagonist of this emotional journey. Erreà's advertising campaign created for Italian volley isn't just a marketing tool, but is a message which wishes to highlight all the effort of Italian Excellence and National Team passion. Not just slogans, but authentic values and real pride that makes us unique and different and therefore true and inimitable.