Erreà Sport becomes official partner of the Sauber F1 Team
Erreà Sport are pleased to announce a partnership with the Sauber F1 Team.
The partnership with the Sauber F1 Team offers Erreà Sport a new business portfolio in the fast-paced world of Formula One.
For the 2017 Formula One World Championship, Erreà equips the Sauber F1 Team with specially designed team as well as travel gear. The sportswear brand will also distribute selected articles of the official team collection for merchandising purposes which will be available over the coming weeks and on sale through the on-line shop at it.errea.com.
Besides the brand visibility on the team and travel gear, the logo can also be seen on the headrest of the Sauber C36-Ferrari. Erreà not only dresses the team members, but also the Sauber C36-Ferrari with car covers that keep the Sauber C36-Ferrari cozy and dry during resting times.
Monisha Kaltenborn, Team Principal Sauber F1 Team: “We are very pleased to welcome Erreà on board as an Official Partner of the Sauber F1 Team. As a successful family business, Erreà maintained being an important player in the competitive sporting goods industry. State-of-the-art manufacturing techniques are the key for success – not only in the sporting goods industry, but also in Formula One. Erreà Sport and Sauber F1 Team have valuable attributes in common: The ambition of striving for innovation, quality and perfection combine these values that both brands live every day. We are looking forward to a successful partnership in the future.”
Angelo Gandolfi, President, Erreà Sport S.p.a.:“In Sauber F1 Team, we see a like-minded, ambitious team. We look forward to bringing our experience in the development of unique merchandise and original teamwear design from other sports such as football, volleyball, basketball and rugby to the team. We are tremendously excited to be working with the team as they set out to return to former successes. We are proud to have been selected as a partner to join them on this journey. 2017 will see Formula One race cars look radically different to anything seen in recent years. We look forward to the launch of the Sauber C36-Ferrari and the Erreà brand taking position on what promises to be a dynamic new livery for our Swiss partners. The Sauber F1 Team represent a level of professionalism we have experienced only at the very pinnacle of other sports in which we work. We look forward to launching our first range of merchandise to fans of the team and fans of the sport in the coming weeks.”
About Sauber Motorsport:
In 1970 Peter Sauber founded his company and designed his first racing car in the cellar of his parents’ house. The race team grew steadily and enjoyed its first major international successes in the late 1980s. As the Mercedes works team, Sauber celebrated a one-two victory in the Le Mans 24-hour race in 1989 and back-to-back Drivers’ and Manufacturers’ titles in the World Sports Car Championship in 1989 and 1990. In 1993 Sauber entered Formula One. Among the team’s F1 highlights have been a fourth-place finish in the Constructors’ World Championship in 2001 as an independent team and – in partnership with BMW – a one-two finish in the 2008 Canadian Grand Prix on the way to third place in the constructors’ standings that year. In 2010 Sauber became an independent outfit once again. 2012 was a very good year of the Sauber F1 Team, headlined by four podium finishes, 126 World Championship points and sixth place in the constructors’ standings. The 11th October 2012 marked a milestone in the history of the team – the day when Sauber stepped down as Team Principal and passed on the baton to Monisha Kaltenborn. In 2015 the Sauber F1 Team celebrated an outstanding anniversary: The United States Grand Prix in Austin was the 400th GP in 23 years of Formula One. Between 1993 and the end of 2016 the team contested 424 grands prix in Formula One. Sauber has its headquarters in Hinwil, in the Swiss canton of Zurich. The team’s state of the art factory houses manufacturing facilities and offices spanning an area of 15,600 square meters and boasts one of the most advanced wind tunnels in F1.