Erreà produces a new communication campaign to mark the return to Italian Serie A football of Parma Calcio 1913
In order to salute the club’s return to the top flight of Italian football, Erreà has chosen, for the first time ever, to pursue a never-before-used style of presentation for unveiling the official Parma Calcio 1913 kits for the forthcoming 2018-2019 season.
In keeping with the latest trends, Erreà has dedicated a photographic service to one of its leading Italian clubs.
It contains images designed, above all, to tell of a situation that today, more than ever before, reveals an increasingly more frequent and driven cross-contamination between football and urban culture. Two worlds with increasingly less clearly defined boundaries, in which football apparel gives life to and creates a style with a strong sense of streetwear.
And so it is, that in order to celebrate the product, and enhance the launch of the new range, Erreà has come up with a communication campaign that is far removed from the more classical and conventional institutional presentations to offer an alternative approach inspired by aesthetics and the world of lifestyle.
An important change of direction that marks a major transition of style, a stimulus and a significant challenge.
Above all, the aim of the launch is to showcase the entire world of Erreà, not just its technical garments, linked to the world of football, but also its leisurewear and younger Erreà Republic line, which will be afforded much more space. An image that skilfully combines football and fashion, and that brings to the fore all of the company’s know-how and thirty years’ experience in sportswear manufacturing.
The photographs, taken by the Polish photographer, Pawel Fabjanski, describe a language that is trendy and contemporary, at a styling level, and they give room to the looks associated with more current sportswear.
In order to give life to photos that draw their inspiration from day to day reality, they are set within the heart of the Tardini Stadium, the supporters’ location.
In addition to the club's players, the photos also feature a modern, multi-ethnic society. These are the everyday faces of normal young people, of the different nationalities and ethnicities that represent the team’s international appeal and the Parma brand.
There is also a keenness to highlight the fact that football always has been, and will continue to be, so much more than a beautiful game between players on the pitch. Above all it is culture, history and a passion that is capable of bringing people and different worlds together, to create dialogue between them.