This year Erreà Republic will once again be present with its own brand at Pitti Uomo!
This year Erreà Republic will once again be present with its own brand at Pitti Uomo 91, the sector's most important international trade fair for clothing collections and accessories for men, as well as for the launch of the new projects on the world of men's fashion that will take place as usual in Florence from 10 to 13 January 2017.
Pitti Immagine Uomo represents the gathering point, par excellence, for buyers from all over the world who are focussing on the quality of Italian made products represented by famous and emerging international brands. Against this prestigious backdrop, Erreà Republic will be a partner in two major events that will take place on the inaugural day, Tuesday 10 January.
At 5.30 pm at the beautiful space of the Limonaia of Palazzo dei Congressi, the Erreà Republic brand will partner with “Dialoghi della Barba” (Beard Talks), a special talk-event by Dlui/la Repubblica. Words, images and music tell of what is not only a fashion phenomenon, but also a cultural context spanning from the history of the thought to that of costume and from art to fashion. Simone Marchetti, Saturnino, Giovanni Gastel and Mario Calabresi will be taking part in the event.
The exclusive party in the evening will include the presence of Urban Magazine, the publication that distributes over 85,000 copies in 10 cities and which, for this occasion, will distribute 7,000 copies both inside and outside of the Fortezza da Basso. The event, that will be held at Florence's exclusive Club 21, will see the Erreà Republic brand taking centre stage with the projection of photos and the video of its new Spring-Summer 2017 campaign. Special Erreà Republic garments will be worn by the best-known DJs on the music scene and by the influencers and bloggers of the moment in the world of fashion. A special hashtag has also been created for the occasion:#errearepublic#urbanmagazine#livelikeyoulove that will launch a major viral campaign. Stay tuned!