Erreà's new retail outlet opens in Addis Abeba!


The opening of Erreà’s new monobrand retail outlet took place in Addis Abeba on Saturday 20 January. An important outpost that will permit further expansion in Ethiopia and the East African market in particular.

The cutting of the ceremonial ribbon took place in the presence of Arturo Luzzi, Italy’s Ambassador to Ethiopia, Simona Autori - Director of the Italian Trade Agency office in Addis Ababa, Prof. Paola Benvenuto - Deputy Head of the Italian School in Addis Ababa, Woldegabriel Tadesse - Deputy Director of the Ethiopian Youth Sports Academy and the current 5000-10000 metre world record holder and marathon runner, Kenenisa Bekele.